Writing for the New York Times, Farhad Manjoo nails the problem with Samsung’s latest and greatest:

Despite improved hardware, the S6 and S6 Edge still lack compelling software.

Unlike Apple, Samsung has never managed to create a built-in suite of software and services to keep people hooked to its own phones. And there are few obvious ways for Samsung to address this glaring flaw.

Therein lies Samsung’s conundrum, the box from which there is no escape.